{"id":1080,"date":"2025-05-29T19:30:00","date_gmt":"2025-05-29T19:30:00","guid":{"rendered":"https:\/\/chasethefootprint.com\/?p=1080"},"modified":"2025-05-30T15:02:04","modified_gmt":"2025-05-30T15:02:04","slug":"mercedes-says-it-could-have-better-explained-the-c63s-powertrain","status":"publish","type":"post","link":"https:\/\/chasethefootprint.com\/index.php\/2025\/05\/29\/mercedes-says-it-could-have-better-explained-the-c63s-powertrain\/","title":{"rendered":"Mercedes Says It Could Have ‘Better Explained’ the C63’s Powertrain"},"content":{"rendered":"

<\/p>\n

The internet well and truly bashed Mercedes-AMG for swapping out the C63’s snarling V-8 for a hybrid four-cylinder. So much bashing was done that AMG has hinted at replacing the four-cylinder in the near future.\u00a0<\/p>\n

With that in mind, Mercedes-AMG CEO Michael Shiebe recently sat down with MotorTrend<\/em><\/a> to reflect on AMG’s direction. The interview produced an interesting snippet about the brand’s most controversial AMG product to date.\u00a0<\/p>\n

\"2024
\nPhoto by: Chris Rosales \/ Motor1<\/p>\n

Regarding the car, Shiebe said, “We probably could have better explained the technology to our customers. There are pure V-8 fans, and it\u2019s hard to convince them of this four-cylinder hybrid technology.”<\/p>\n

The statement keeps with the tone of Mercedes-AMG’s previous communications on the product: It’s the consumers who don’t understand the product, not a fundamental problem with the product itself. That line of reasoning has held firm, even as AMG was\u00a0forced to sell the C63 at crazy-steep discounts<\/a> in order to move inventory.\u00a0<\/p>\n

Shiebe noted later in the same interview that Mercedes-AMG also plans to build more visually distinctive cars to help separate AMG from Mercedes’s mainline products. But that’s never been the C63’s problem; it’s a gorgeous little car with excellent proportions, one that balances stealthy and sinister to perfection. Like all great AMG’s, the C63 looks gorgeous in black.<\/p>\n

\"2024
\nPhoto by: Chris Rosales \/ Motor1<\/p>\n

Indeed, we’ve driven<\/a> and talked about the new four-cylinder C63 plenty\u2014both on video and in a controversial column<\/a>. In response to consumers’ general outrage, Mercedes told us that falling in love with the new four-cylinder C63 would simply take time<\/a>, even after admitting it lost customers<\/a> over the switch away from V-8 power.<\/p>\n

It’s unlikely that we’ll drive a new V-8-powered C63 again, but here’s hoping that the brand either nails its messaging strategy with the next car or listens to their customers; they tend to vote with their wallets.<\/p>\n

More On The C63<\/h2>\n

The AMG C63 Is Reportedly Dying. Mercedes Won’t Comment<\/a>
Bad News: The AMG C63 Won’t Get a V-8 Engine<\/a><\/p>\n

Source: MotorTrend<\/p>\n","protected":false},"excerpt":{"rendered":"

The internet well and truly bashed Mercedes-AMG for swapping out the C63’s snarling V-8 for a hybrid four-cylinder. So much bashing was done that AMG has hinted at replacing the four-cylinder in the near future.\u00a0 With that in mind, Mercedes-AMG CEO Michael Shiebe recently sat down with MotorTrend to reflect on AMG’s direction. The interview […]<\/p>\n","protected":false},"author":1,"featured_media":1082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-coverage"],"_links":{"self":[{"href":"https:\/\/chasethefootprint.com\/index.php\/wp-json\/wp\/v2\/posts\/1080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chasethefootprint.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chasethefootprint.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chasethefootprint.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chasethefootprint.com\/index.php\/wp-json\/wp\/v2\/comments?post=1080"}],"version-history":[{"count":3,"href":"https:\/\/chasethefootprint.com\/index.php\/wp-json\/wp\/v2\/posts\/1080\/revisions"}],"predecessor-version":[{"id":1086,"href":"https:\/\/chasethefootprint.com\/index.php\/wp-json\/wp\/v2\/posts\/1080\/revisions\/1086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chasethefootprint.com\/index.php\/wp-json\/wp\/v2\/media\/1082"}],"wp:attachment":[{"href":"https:\/\/chasethefootprint.com\/index.php\/wp-json\/wp\/v2\/media?parent=1080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chasethefootprint.com\/index.php\/wp-json\/wp\/v2\/categories?post=1080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chasethefootprint.com\/index.php\/wp-json\/wp\/v2\/tags?post=1080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}